Case Studies

1. MobilizeCanada Campaign

www.mobilizecanada.50plus.com

MobilizeCanada, a central information and communication resource centre for Canada’s 45-plus populations on prevention and management of impaired mobility and functional disability, was launched in April 2011 as a project of the Canadian Orthopaedic Care Strategy Group.  It serves as a communication platform on the mobility crisis in Canada.

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2.  A Medical Device Company’s Customer Insight Survey

A global fortune 500 medical device company was in the beginning phases of new product role out in Europe.  The new product was an implanted medical device that was half the size of the current product but also had half the potential battery life (minor surgery is required to change the battery).

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3.  Transforming Health Through Medical Technology Campaign

Canada’s medical device companies provide life-saving and life-changing technologies that benefit patients.   However, regulations about patient access vary by province and region while the proliferation of new medical options, including medical devices, pharmaceuticals and clinical treatments mean decision makers are facing an increasingly complex healthcare environment.   They require expert Canadian-based information, advice and education on the clinical and quality-of-life value of new and existing medical technologies.

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4.  Pharma Sales Force Training – SABRE™ LifeSciences Sales Strategy Simulation

With a new product launch slated within eight months, a national pharmaceutical company was facing a unique challenge with its sales force.  It had recently shifted its sales model from specific product offering per doctor’s office visit, to the entire brand offering per physician group sales call. This new sales methodology demanded the sales rep acquire an entrepreneurial mindset.