Content Marketing | Rafuse Consulting Group Inc.

01 Feb 2012

Tags: bottom line, content marketing, content publishing, content sharing, copywriting, create content, disseminate content, distribution channel, engagement, lead generation, market segmentation, marketing strategy, ROI measurement, thought leadership
Written by Sara Rafuse, Posted in Content Marketing | 1 Comment

Sooner or later, you will have to look at content marketing for your organization – it’s where marketing is moving to, and many marketers are already there. Here’s a few Read more

01 Feb 2012

Tags: B2B marketers, B2C marketers, Berdorf Goodman, content creation, content marketing, content marketing portal, GE, Holy Shit page, L/Studio, Outside Online, rafuse group, RedBull, sara rafuse, Shoes About Town, The Adrenalist, thought leaders, Txchnologist, Unilever, video content
Written by Sara Rafuse, Posted in Content Marketing | 1 Comment

Ignore content marketing at your peril. Nine out of 10 B2B marketers are using content marketing to grow their business because it allows them to position themselves as thought leaders, Read more

01 Feb 2012

Tags: building relationships, communication channels, content marketing, content value, converting prospects, engaging content, prospect conversion, rafuse group, repeat buyers, sara rafuse
Written by Sara Rafuse, Posted in Content Marketing | 1 Comment

What’s the easiest way to boost sales? By giving the customer and prospective customer what he or she wants. What is that they want? Whatever will help solve their problems. Read more

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