Connect to the Baby Boomers
Rafuse Group is your bridge to the Baby Boomers (45+ years) and Golden Boomer/Senior (65+) market – the enormously influential segment that dominates the health and wellness and discovery markets.
With Rafuse Group working with your organization, you will understand and be able to act on:
- What motivates this unique group to explore, purchase, and take action
- Specific market intelligence and strategic insight to improve your business, marketing, initiatives and programs to this market segment
- Focusing the lens of prevention, intervention and treatment with the addition of political action onto your initiatives
The Rafuse Group provides market insight, strategy, content marketing and hands-on management oversight of initiatives and projects by working with some or all of the following groups as needed:
- Sales
- Marketing Strategists
- Academics
- Health Care Providers
- Policy Makers
- Key Opinion Leaders
- Fundraisers
- Media
Our clients trust us to provide them with the essential insight and marketing expertise when it comes to:
- Launching a new product or service
- Driving information and interest on a program, topic or issue
- Protecting or developing a particular product or consumer segment
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From Ideas to Reality
Working with Rafuse Group, you will be able reach out to thought leaders, key influencers and experts to enhance your credibility and overall positioning. We link what is important to your market with relevant messaging and content. Then we either create a “stage” for it to grow on, or use an appropriate mixture of pre-existing platforms and communication channels. The result in increased brand identity that builds trust with the 45+ age group.
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Why Choose Us
You know those ads with silver-haired couples walking hand-in-hand, joyfully promoting something? We didn’t create those ads. We hate those ads. More importantly, so do the baby boomers.
The baby boomers are not a homogenous, one-size-fits all group of people. Without strategic market insights and intelligence about this quickly evolving segment, it’s impossible to establish effective business and marketing planning, initiatives and programs. The Rafuse Group adapts mainstream marketing practices and helps to develop segmentation and message strategies, the right content package and integrated communication vehicles.
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