Providing leadership, experiences, and brand strategies that strengthen organizations and amplify their impact.
The Rafuse Group
The Rafuse Group blends technology’s efficiency with human judgment to free up capacity for leadership, strategy and impact.
Always learning and adapting, we use secure, ethical tools not for their own sake, but to deliver faster insights, clearer reporting, and more time for what matters most: moving missions forward.
Led by experience.
Backed by experts.
Sara Rafuse is founder of The Rafuse Group, bringing 20+ years of experience to the table. The Rafuse Group helps organizations communicate clearly and lead with impact. Backed by a team of experts, they deliver smart strategy, creative thinking, and hands-on support for events, virtual services, and experiences.
What defines The Rafuse Group is its ability to bridge strategy with action, combining creative execution, operational detail, and thoughtful leadership. Acting as an extension of your team, we bring structure and insight to projects ranging from executive and association management to large-scale event planning and strategic communications.
Backed by a trusted network of professional including marketing strategists, digital experts, and designers, The Rafuse Group is grounded in sound research, clear communications, and a results-driven approach that ensures every initiative starts and ends with purpose.
Services
Leadership & Association Management
From governance and operations to membership and strategy, services provide the clarity, accountability, and momentum needed for organizations to thrive.
Executive director and virtual team services
Governance and policy support
Finance, operations, membership, certification and chapter services.
Marketing communications, professional development, growth campaigns
Facilitation, strategic planning, and special projects and initiatives
Events, Awards & Experiences
Every detail is managed with precision so organizations can focus on outcomes and long-term impact. Special events that elevate visibility, celebrate achievement, and generate revenue.
Conferences, awards programs, and galas
Webinars, workshops, and leadership intensives
Sponsorship and partnership management
Exhibitor programs and campaign ROI tracking
Visibility & Outreach
Strategic campaigns and integrated brand programs that amplify organizational visibility, expand reach, strengthen reputation and build trust.
Marketing and brand strategy
Campaign and content development
Membership growth and engagement programs
Influence programs to strengthen reputation and build trust
Implementation and support that makes it happen
+20y
Advising Boards and leading associations with expertise in governance, management, communications, and event strategy
+25k
Professionals reached monthly
through national programs, conferences, and campaigns that drive engagement and visibility
30%
Efficiency gains
achieved through streamlined governance, reporting, and operations for national associations
$26k+
$137K deficit → $26K surplus within 12 months through strategic association management and growth initiatives
AI-educated and confident
Trained in ethical, practical AI integration to deliver quality insights, stronger strategy and measurable impact.
Innovation Meets Expertise